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Thursday, January 27, 2011

Facebook phones are coming.....???

                                      HTC is slated to unveil not one but two Facebook phones in February at the Mobile World Congress in Barcelona, according to City AM, a UK news site. They will be "high-end smart phones," running Android with Facebook "branding and colors," says the site. Their purpose will be to make life easier for Facebook addicts by featuring Facebook messages on the home screen, and integrating calling and e-mailing using Facebook friend info.
Let's see, an Android phone that features Facebook messages on the home screen, and uses Facebook to get friends' contact info? Isn't that, like, every Android phone? Truth is, Facebook's mobile strategy is so good these days, pretty much any phone in your pocket is a Facebook phone, even dumb ones. So what gives?
My guess would be that it's got to do with apps and games. Facebook is making bank hosting the masterworks of Zynga ("FarmVille," "CityVille") and Playdom ("Social City"), and is getting cozy with traditional publishers like EA and Popcap. Why let Apple and Google reap the mobile gaming spoils?
City AM's rationalization is a little more vague: "Facebook has aggressively pushed mobile versions of its social network," says the site, "and industry insiders see this as an attempt to consolidate its position as the world’s leading social network."

For more info: MSNBC

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